Last night I watched Mad Max: Fury Road for probably the 3rd or 4th time.
I’m a sucker for sci-fi and post-apocalyptic movies in general, but George Miller’s Mad Max movies really stand out because Miller builds worlds in his films that are distinctly unique.
Many of his characters have physical deformities, ailments, or other eccentricities.
His bald-headed, pale-skinned “war boys” have their own language (a dialect that refers to guns as “boomsticks” and flares as “sky blood”), and even cohesive religious beliefs and rituals about death and the afterlife (what they call “Valhalla”).
All very weird, yet all very “human” and relatable at the same time.
Which brings me to my next point: I”m a pretty weird dude, yet, here you are reading my email.
Presumably because we have enough common interests, similarities, worldview, etc.–the same kind of weird.
(If you want to get all “kamakrazee” on me and spray paint your mouth silver and shout “witness me!!!” as you sacrifice your life in battle a la war boy ritual, I will have to part ways with you, however.)
But branding and world-building is a powerful tool for connecting you more deeply with your audience.
When you use your weird to find other similar weirdos, it can create a bond over the long haul, which means repeated sales for your business.
Understanding the proper language, dress, culture, mannerisms, backgrounds, likes and dislikes of your audience is not just helpful, but necessary if you want to develop a killer brand and returning clients and customers.
Sound interesting? Let me know your thoughts: [email protected]