In shameless pursuit of getting buff ‘n rich, I went to the gym today.
The thing about the gym is there’s this whole culture there, and if you’re overly analytical and/ or self-conscious like me, when you go to the gym by yourself you want to avoid eye contact so you don’t get caught up in the whirls and eddies of bro and baddie gym vibes.
I’ve been out of the gym habit, for a variety of reasons, but have slowly been making it a routine again.
Anyway, so the whole point of this little tale is, I wanted to take a brief moment and remind everyone that it’s good to “go human” every once in a while.
What I mean is, the older and divorced’r I get, the easier it is to just sort of turn inward when I’m not with my daughters or working, and tell the world to eff off because it’s been bothering me long enough already.
But that’s not really a healthy mindset, and that’s part of the reason for starting up at the gym again–forced human contact (it’s not that bad when you start to get used to it) is good for the soul, and you may just find yourself pleasantly surprised.
Like today for example, after my workout I met a couple walking out to the parking lot at the same time as me, and we got to shootin’ the breeze…
I asked them about their business and told them I liked their branding (on his t-shirt, and on their truck), and long story short, we got to talking about potentially exchanging business services or joint venturing in the future.
And even if they simply turn out to be new friendly faces I can wave to the next I see them…
It’s a win.
In any case, for a guy who spends his time immersed in a digital world, today was a really helpful reminder of the opportunity for face-to-face serendipity.
But this isn’t a Luddite-rant, because as it turns out, mastering the digital world can multiply your business exponentially (it happened to mine when I first cracked a few little secrets, circa 2015).
So to avail yourself of the face-to-face serendipity, that’s on you. I am merely your Gandalf, pointing you in the right direction, young hobbit.
But when it comes to the digital marketing stuff, now there’s a world that is actually quite predictable, easy to measure, and easy to multiply…
And that’s a world I can help you navigate!
If you’re curious, you can book a consultation with me here to get started.
-Paul